Generali Malaysia named International General Insurer of the Year at the Insurance Asia Awards 2023

Generali Malaysia has been honoured with International General Insurer of the Year – Malaysia award for the 8th consecutive year at the recent Insurance Asia Awards 2023. It is a record win for Generali, being the first and only general insurer in Malaysia to have attained this consecutive win.

This coveted title marks yet another milestone for Generali, following the successful acquisition of AXA Affin joint ventures and MPI Generali Insurans Berhad. It is testament to Generali’s position as one of Malaysia’s largest and leading general insurers in delivering innovative products and services led by customer experience and digital technology.

Held on 27th July 2023 at Sands Expo & Convention Centre, Singapore, the Insurance Asia Awards recognises esteemed insurance companies who have made significant impact to customers with exceptional products, services and solutions. Award recipients are chosen after a rigorous selection process by a panel of judges consisting of industry experts.

Sharing the joy of this achievement is none other than the Chief Executive Officer of Generali Insurance Malaysia Berhad and Country Head for Generali Entities in Malaysia ― Fabrice Benard. Bringing with him over 20 years of technical and strategic experiences in General Insurance coupled with a track record of senior management positions with reputable financial institutions and big four firms in France, Italy, Middle East and Asia, Fabrice has also been conferred the CEO of the Year award for spearheading the integration project that propels Generali Malaysia as the second largest general insurer in Malaysia.

“2023 is a transformational year for Generali Malaysia as we further our ‘Lifetime Partner’ strategy with a game changing acquisition, which has given us an expanded scale, expertise and network to better serve our customers. Receiving these two prestigious awards validates our performance as a trusted insurer and commitment to customers. A big thank you to all our valued customers, business partners, agents, brokers, distributors and colleagues—this would not have been possible without their relentless support and trust,” Fabrice said.

Generali’s winning recipe lies in its People ― the catalyst in delivering and upholding its strong sense of purpose and Lifetime Partner ambition. Backed by a long standing history and legacy of over 190 years, Generali strives to put customers at the heart of its strategy, address their protection needs and serve them in ways that matter to them through ‘Personalized Value Propositions’, ‘Phygital Advice’ and ‘Effortless and Caring Experience’.

This is also evident in Generali’s commitment to continuously find ways to serve the underserved market through the launch of its flagship initiative The Human Safety Net “Project Makan Sihat”. Project Makan Sihat, a local fundraising activity in conjunction with the global fundraising activity organised by The Human Safety Net has raised a total of RM273,751 with its NGO partner Yayasan Generasi Gemilang to prevent malnutrition among children and families in PPR Lembah Subang.

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