Tune Protect Group Berhad (“Tune Protect or “Group”; TUNEPRO, 5230) today announced the appointment of How Kim Lian (“How”) as its new Group Chief Executive Officer (“GCEO”), effective 29 July 2024.
How’s new role as GCEO will involve deepening Tune Protect’s penetration into the lifestyle ecosystem and engaging with key regional players to establish Tune Protect Group as a leading regional insurance provider in the travel sector. His strategic direction will focus on showcasing the Group’s capabilities as a comprehensive service provider, encompassing technology and reinsurance, to deliver a consistent customer experience and a global product offering.
Dato’ Mohamed Khadar Bin Merican, Chairman of Tune Protect Group Berhad, said, “We are delighted to welcome How as our new GCEO. His extensive experience and proven track record in financial management and strategic development make him the ideal leader to advance Tune Protect as a key regional player. We are confident that How will strengthen Tune Protect into being a stronger sales and service organisation which will continue to grow and achieve greater heights under his leadership.”
How joined Tune Protect in 2020 as the Group Chief Financial Officer (“GCFO”). He succeeds Rohit Nambiar as the GCEO, who stepped down in May 2024.
In his previous role as GCFO, How played a key role in overseeing the Procurement, Legal, and Corporate Secretarial portfolios, alongside his core responsibilities. He was responsible to review and establish key financial strategies in aligning to the Company’s Corporate Strategy by evaluating financial operational trends, measurements, and productivity levels, aside from looking at acquisition and expansion prospects, identifying areas for improvement and accumulating capital to fund expansion.
Commenting on his appointment, How said, “I am deeply honoured to be entrusted with the role of GCEO. Together with our talented team, I am committed to driving sustainable growth and profitability across the region, delivering exceptional value to our customers, strengthening partnerships, and maximising returns for our investors. By leveraging technology and our deep industry knowledge, especially in the travel sector, we will solidify our position as a leading insurance player in the travel ecosystem.”
In addition to his role as GCEO, How also serves as a Director in Tune Protect Re Ltd., and Tune Protect Thailand.
Prior to joining Tune Protect, How was the Group Deputy Chief Financial Officer at AirAsia. How brings a wealth of knowledge in Finance Transformation, Programme Management, Enterprise Performance Management, and Investor Relations. He is a member of the Australian Society of CPAs (ASCPA), the Malaysian Institute of Accountants (MIA), the Institute of Internal Auditors (IIA), and a Certified Internal Auditor (CIA).
